Apr 12
1 min read
78 Years of Awesomeness
Yeah, 78 years of designing awesome furniture products.
You know it’s IKEA right.
What keeps them that relevant?
Guess it’s because of the Democratic Design they introduced.
The Democratic Design Includes 5 core personalities that each of its products has to possess.
They Include Good design, functionality, quality, sustainability, and low price.
It doesn’t have to be the five personalities IKEA possesses but your brand will feel alive when it possesses some personal traits and people are connected to it.
